Advertisers came out against the potential ad deal between Google and Yahoo in a letter sent to the U.S. Department of Justice yesterday. The deal, announced in June, would allow Google to display text ads on Yahoo, with Yahoo deciding when and how the ads display and taking a cut of revenue.
In its short announcement of the letter, the Association of National Advertisers stated the deal "will likely diminish competition, increase concentration of market power, limit choices currently available and potentially raise prices to advertisers for high quality, affordable search advertising."





