Earlier this year, I remember AMD reps stumping about how laptop battery life gets measured. It's misleading, to say the least. MobileMark07, they said, is a synthetic test that measures idle time before a laptop battery dies. Many vendors use MobileMark07 results because it's a repeatable test, and those are the numbers you see pushed in promotional materials. But is that how you use your laptop? Hell no! You're running apps, watching video, listening to music, firing up the Wi-Fi--you get the idea.
Someone I know recently visited a couple brick-and-mortar stores to try a little social experiment. Playing the dummy, she said she needed a laptop with a long battery life. On every occasion, she got directed to an Intel machine. When I mentioned this to AMD's Leslie Sobon, VP of Worldwide Product Marketing, she: "The way people report numbers needs to change."
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